Team & Advisors

The Producers Trust team has united a cast of extraordinary individuals with expertise ranging from agricultural value chains and post-harvest infrastructure to effective storytelling and innovative technology.

Management Team

  • Keith Agoada

    Keith Agoada

    Chief Executive Officer
    Keith has worked on the supply side of the agricultural industry for the past decade and is the founder of Sky Vegetables. Keith's passion for supporting producers is the initial inspiration behind Producers Trust.
  • Gabriel Morgan

    Gabriel Morgan

    Chief Technology Officer
    Gabriel is a seasoned technologist with more than 25 years of experience, was most recently at Starbucks Corporation, where he was chief architect for the brand’s digital, retail, omnichannel, and customer-facing systems. Prior to that, he was chief architect at REI (Recreation Equipment Incorporated) and director of enterprise architecture at Microsoft Corporation with specific areas of focus on Xbox and online services.
  • Scott Ely

    Scott Ely

    Chief Operating Officer
    Scott is an entrepreneurial leader with experience in business operations, product development, and cybersecurity. He is committed to creating a culture where people feel safe and heard in an environment that supports developing their best ideas to help people and the planet.
  • Selma Abualia

    Selma Abualia

    Chief Growth Officer
    Selma is an award-winning chef (Top Chef MENA 2012) turned agrifood tech enthusiast who is passionate about building impactful solutions to big problems in the food industry. With a decade of experience leading projects in the global hospitality industry, the shift to tech-led agrifood systems is now her main focus in the UAE.
  • Veronica Giraldo

    Veronica Giraldo

    Chief Partnerships Officer
    Veronica has been in the international trade business for over 20 years. She has supported Latin American and European companies to enter the US market through business development, product sourcing, and governmental affairs. For the last 12 years, based in Los Angeles, she worked with the Colombian Government Trade Office, and most of her efforts are now focused on developing her passion for fair international trade.
  • Megan Pelham

    Megan Pelham

    Chief of Staff
    Megan spent her early career developing an agriculture-based education program in Panama. Since then, she has supported a variety of entrepreneurial efforts by bringing her versatility and passion for efficient systems into private consulting before joining the Producers team.
  • Max Cooper

    Max Cooper

    President of Producers Market & StoryBird
    Max is an entrepreneur who has developed regenerative agriculture programs in the U.S. and Latin America. His passion is connecting with agricultural producers and brands, around the world, and supporting them with technology solutions that connect them directly to wholesale buyers and end consumers.

Strategic Advisors

  • Craig Cogut

    Craig Cogut

    Senior Advisor
    Founder, Chairman and CEO of Pegasus Capital Advisors, L.P.; previously original partner at Apollo Advisors L.P.
  • Adrian Grenier

    Adrian Grenier

    Senior Advisor
    With DuContra Ventures, Adrian incites society to act. He questions everything, awakes others through mindful storytelling, and creates collaboration through community, artistic endeavors and meaningful investments.
  • Rosa Sangiorgio

    Rosa Sangiorgio

    Impact Advisor
    Rosa is an independent impact investing advisor with 22 years of experience. She was the Head of Sustainability and Impact Investing for the Credit Suisse Investment Management team. Rosa is a CEFA charterholder and TEDx speaker.
  • Terry Tamminen

    Terry Tamminen

    Climate Advisor
    Terry is an author, lecturer, and strategist on energy and the environment. In 2003, California Governor Arnold Schwarzenegger appointed him as Secretary of the California Environmental Protection Agency. He continues to advise national and international leaders on energy and environmental policy.
  • Susan Rockefeller

    Susan Rockefeller

    Storytelling Advisor
    Susan is an entrepreneur, conservationist, and filmmaker. She is the Founder and Editor-in-Chief of Musings